Multidisciplinary Creative Direction + Design. Vancouver Based Graphic Design.
Sigmund Consulting
Sigmund Consulting Group are a startup offering emotional research services for branding and marketing purposes. In essence they allow companies to better understand what drives their audiences.
We worked with Sig to find a way to express simply and engagingly what could be a rather complex service. We embraced the notion that customer attitudes and behaviours are influenced by a myriad factors and uncovering useful insights is a gradual and in-depth endeavour. The asterisk denotes the existence of further meaning and is used throughout the identity as a trigger to access additional details.
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