Seven25. Design & Typography.

Hostelling International–Canada is celebrating 75 years. We have been working with the not-for-profit to develop a new visual language for all its communication tools.

The main challenge lies it the organisation's need to be inclusive whilst still speaking directly to its main audience of 18- to 30-year olds. We developed a language that rests on three main ideas: hostelling is the real deal when it comes to travel, it's never boring and Hostelling International still the undisputed global leader.

The resulting voice is direct, humorous and self-deprecating.