Seven25. Design & Typography.

Fair Trade Jewellery is a Toronto-based startup whose goal is to design and craft limited edition pieces using environmentally-harvested and ethically-traded gold and diamonds.

Seven25 explored the theme of love in all its manifestations. Hera, the goddess of women and marriage seemed to perfectly represent the company's values so one of her symbols, the peacock, which also has strong connotations tied to beauty and appearance, was chosen. The resulting mark which was applied to packaging, stationery and press kit furthers the company's message and successfully bridges its socially-responsible vision with its luxury product.

Photography by Matt Barnes.