An ecosystem to support startups.
We worked with our colleagues at Iron to craft the why behind the startup that supports startups. Building on their solid track–record of building businesses in the digital subscription space, we worked alongside their internal team to define a brand and product offering across several initiatives.
The ecosystem of companies was built to support startups at various stages of their lives: from idea to funding to growth into new markets. Seven25 defined the umbrella brand and sub–brands to create a cohesive whole formed of complementary parts. Comprehensive guidelines were developed as well as a suite of assets to accompany the websites and support the rapid growth and evolution of the companies.