Iron Group

Supporting startups in the digital subscription space.

An ecosystem to support startups.

We worked with our colleagues at Iron to craft the why behind the startup that supports startups. Building on their solid track–record of building businesses in the digital subscription space, we worked alongside their internal team to define a brand and product offering across several initiatives.

The ecosystem of companies was built to support startups at various stages of their lives: from idea to funding to growth into new markets. Seven25 defined the umbrella brand and sub–brands to create a cohesive whole formed of complementary parts. Comprehensive guidelines were developed as well as a suite of assets to accompany the websites and support the rapid growth and evolution of the companies.

The Seven25 team act as our in–house resource on several projects supporting our startups, including brand strategy and development, product development, positioning and storytelling. They work from concept and user testing to product launched in partnership with our internal London–based team, leveraging all appropriate channels to maximise reach.

Anne de Kerckhove
CEO, IronGroup

The sub–brand treatment hints at the notion of filling out an online form with subtle underlines, letting the main brand take centre stage. With a complementary colour palette, the brands can co–exist and support each other’s visual languages.